Alex is the Founder and CEO of Firecracker Farms. Firecracker is a company that develops cooking salts made from what they call “The Three Kings” which are the three peppers they create their products from.
If you haven’t checked out the episode yet, you can watch it here…
Firecracker Farm started as a passion project—a relentless pursuit of bold, handcrafted flavors. From the beginning, my goal was to create something different, something that wasn’t just another hot seasoning but a true culinary experience. That’s how The Three Kings were born—the three powerhouse peppers that define our cooking salts and set Firecracker apart.
On the podcast, we talked about everything from how I got started in this business to what makes our salts so unique. I shared stories about sourcing the absolute best ingredients, crafting the perfect blend of heat and flavor, and why we approach every batch with the same level of detail and care.
One of the best parts of the conversation was discussing the role of heat in cooking. It’s not just about setting your mouth on fire; it’s about layering flavors in a way that excites your palate. That’s what makes Firecracker special—it’s a ride through a nuanced progression of heat and taste, exhilarating but never overwhelming.
If you’re into bold flavors, handcrafted quality, and the perfect balance of heat, I encourage you to check out the episode. And, of course, if you haven’t yet, try Firecracker salts for yourself—you won’t be disappointed.
Thanks again to the Shoot Me Straight team for having me on. It was an awesome experience, and I can’t wait to do it again.
🔥 Stay spicy, Alex